WELLA’S PUREST PERMANENT COLOUR EVER WITH ME+ TECHNOLOGY
• Pure, balanced colour results with natural depth and shine
• ME+, up to 60x less likely to develop a new allergy to hair colour*
• Less hair damage colour after colour**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift

* FOR PEOPLE NOT ALLERGIC TO HAIR COLOURANTS